03 June 2008

Top-end property developers, Towncourt, well known for their stunning, contemporary building design, high specification and quality finish, commissioned Fathom again to create marketing materials for their new Brooklyn development. Our work reflected the Art Deco style of the building from the name and identity generation to the design of a super-glossy 28-page property prospectus and high impact press advertising treatments.

20 May 2008

Based in Southampton, the ISAF is officially recognised by the International Olympic Committee as the governing authority for sailing, worldwide. After a recent two-way pitch, Fathom has been commissioned to develop their new corporate identity and we’re currently working on an approach that updates all their event and championship logos, giving them a more contemporary feel and greater consistency. First stages of our work have been well received and as a result, we’ve been asked to look at creating new logos for the World Cup and Nations Cup. Where there’s water, there’s Fathom!

Watch this space for their new identity launch

01 April 2008

Over the years, Stonewood has built a strong reputation with the military, government and large corporates for producing reliable and robust hardware that protects important data by encrypting it. They briefed Fathom to rename and update their leading brand, Flagstone, positioning it as a product for the 21st century. Our response involved extensive research and creative workshops designed to generate a brand name that had to be modern, unique, evocative and exciting, as well as being available as .com and .co.uk urls. The process resulted in the name ‘Eclypt’, and we’re now applying the new identity we have created to a totally new suite of literature, stationery, sales materials and packaging.

05 March 2008

Fathom’s multi-disciplined approach to communications recently produced more stunning results for Actix, with the production of a new family of dvd cases and disks for the company’s software products. We were able to combine our packaging, branding and design expertise to deliver an outstanding solution that met and exceeded every requirement of the brief. In addition, we also had input into the software itself with the creation of user graphics, designing highly original mainscreens, icons and buttons for each product.

01 February 2008

When you’re operating at the cutting edge of wireless technology, it seems only natural that your website should reflect the innovative nature of your business. That’s the thinking behind Fathom’s inspirational new site for Actix. Completely flash-based, with all the animation beautifully created by our in-house team, the concept uses overhead maps to demonstrate the benefits of Actix’s network coverage optimisation software. The end result is highly professional and utterly enchanting, stripping away product complexities to make the company, and the technology appear totally accessible.

“The feedback I’ve had on the launch of our new website is exceptional. We’re getting consistently flattering compliments here. Please pass them on to your designers. Your leadership was spot on and you have a team there that’s up with the very best. We have a website that positions us exactly where we want to be. It’s technical, different, clever and quirky. Thank you for your hard work and an outstanding result.”

website now live

20 January 2008

Successfully carrying a new corporate brand through to individual product level can be a tricky business – especially when there are nine products to consider. After being asked to assess the positioning and presentation of Actix products, Fathom recommended merging and consolidating the range to six, simplifying customer choice and improving the effectiveness of marketing communication. Each product is now a consistent part of a family thanks to the creation of sub-brand identities that provide individual differentiation through colour and photography - all in a common corporate style.

14 DECEMBER 2007

Melville, the UK’s top all services exhibition provider, for event organisers and exhibitors. From stand structures and electrics, to floor coverings and furniture, Melville leads the way in design, product and service excellence. Melville Live was staged at London’s Excel, and was created to showcase the company’s huge variety of leading edge exhibition solutions. Fathom was asked to brand and promote the event with a show identity, graphic displays and promotional merchandise. Based around the theme ‘A Solar System of Products’, we created a suite of materials including invitations, and themed giveaways (including a branded moon stress ball!) We also developed a microsite that streamed video footage and interviews from the event to promote and catalogue its outstanding success.

10 December 2007

One of Europe’s most experienced owners of large international shopping centres, Eurocommercial, briefed Fathom to create a new website aimed at investors and stakeholders. The site’s design needed to reflect the stature of the business, while engaging visitors with essential, easily digested information and impressive functionality. The corporate feel of the resulting site is brought to life by Fathom’s use of striking moving images and features a powerful content management system that provides Eurocommercial with substantial flexibility, even down to a tool that’s able to create pie charts. With the display of a live share price and automatically updated share graphs, the site also includes details of forty shopping centres around Europe. www.eurocommercialproperties.com was fittingly launched at the same time as the company’s latest Report and Accounts.

website now live

22 November 2007

When it comes to delivering leading-edge, sustainable property solutions, no one is more accomplished than international construction management giants, Gardiner & Theobald. As a major sponsor of Think 07, the event that showcases sustainability in the built environment, G&T tasked Fathom with producing their corporate presentation for the exhibition. The result was a masterpiece of Flash design using natural imagery to communicate visually stunning messages that ensured Gardiner’s presence was the focus of everyone’s attention.

01 November 2007

Fathom devised an extensive programme of research using brand workshops to help develop a fresh modern look for Actix around the world. And with the assistance of a special working group, the exercise led to the creation of a hugely impactful dynamic, three-dimensional identity. Using photography inspired by the natural elements to demonstrate movement from an invisible source (radiowaves), it’s a much softer look for Actix. A comprehensive set of brand and design guidelines has been established, and the new identity was launched to staff around the world in nine different offices with booklets explaining the company’s vision and branding strategy. Fathom has now applied the look across a wide range of materials from stationery, brochures and corporate presentations to splash screen design, an intranet – and even paper clips.

30 October 2007

For Arena Group, the UK’s largest event services company, the annual Showman’s Show is an important opportunity to display products and meet customers. It’s Britain’s most prestigious exhibition of products, services for the outdoor and event world, so creating the best display environment is essential. Fathom designed a breathtaking stand for Arena, 30m x 20m, split into two contrasting but complementary areas – the ‘i–Zone; for all the Group’s new products and innovations, and a more relaxed ‘Comfort Zone’; for meetings and discussions. In addition to creating all the branding, graphics and messaging, we also produced 12 plasma screen presentations covering each individual subject area, and were rewarded by taking the prize of Best Stand in Show.

“I wanted to thank the Fathom team for all your help and support during the Show. The final product was incredibly impressive and the feedback was immense. For the second year in a row, you created an award-winning stand, Best Stand in Show, and should be justifiably proud.”   Commercial Director, Arena Group

15 October 2007

Hidden Dorset is an exciting new tourism scheme that aims to bring some of the county’s not so obvious attractions to the attention of visitors. Fathom pitched separately for both the identity and the website and won against four other companies in two separate presentations, with demonstrations of our intelligent, integrated design approach helping us come out on top. Our new branding proposals are now ready to be applied across a broad range of collateral, and we’re currently working on developing a website to launch the initiative.

website now live

12 September 2007

Fathom’s creative talents were recently called upon to give Dorset Visual Arts a new brand identity, in keeping with their position as the champions of local visual art. Our work is now being applied to literature and other marketing materials including a new website that we’ve designed and built. The site features a bespoke Content Management System that allows each of the Charitable Trust’s members to access and administer their own directory entry.

website now live

28 August 2007

After completing a stunning new development of 20 individually styled apartments in the highly desirable Talbot Woods area of Poole, Towncourt turned to Fathom for advice on marketing the properties. We knew that a very special approach was required to capture their unique qualities – an approach that focussed on the detail just as much as outstanding design. So we used leading–edge paper and production techniques to bring the development’s sales brochure to life, supported by advertising hoardings, signage, website and a press advertising campaign.

website now live

19 July 2007

Upper Street Events initiate and organise high-quality, innovative consumer and trade events, mostly based at the Business Design Centre. After a recommendation from another event company, Upper Street appointed Fathom to work on the development of a new living show and briefed us to use our integrated marketing skills to create a name, identity and positioning for the event. We went onto produce all marcoms material including a new website, brochure, direct mail, to promote it.

website now live

07 June 2007

How do you turn an information-intensive written document into a visually inviting, easy to access guide? This was the challenge that Dorset Visual Arts, a charitable trust that aims to advance the appreciation of visual and applied arts to a broader audience, set Fathom. We tackled the task of presenting a directory of artists working in the area from a totally objective viewpoint and devised a logical but graphically arresting solution, creating a map of Dorset that comprehensively illustrated all the necessary information.

20 May 2007

When you’re an exclusive developer like Towncourt Homes that places such emphasis on great design, high specification and a quality finish, your brand quality and consistency is absolutely key. Fathom was asked to give Towncourt’s brand a fresh new look that reflected their heritage, professionalism and the prestigious properties they build. After gaining valuable market insight, we created an individual, distinguished but modern image that we’ve successfully woven into a new suite of marketing collateral.

24 March 2007

Arena Group is the largest event services company in the UK and their products and services are acknowledged as the best in the business. We were briefed to help them introduce a revolutionary seating system into the global event industry, at the Queen Elizabeth II Centre and Wembley as the launch venues. Fathom’s innovative multi-media campaign featured a stunning new exhibition display, digital presentations, promotional giveaways, a web micro-site, press advertising, product identity. Utilising the full Fathom mix!

03 February 2007

After a six way pitch involving some of London’s top creative agencies, Fathom was awarded the job of re-branding Actix across 18 countries around the world. The mobile network software giant is the market leader in this highly competitive sector and was impressed by our understanding of their business and how this was translated into a distinctive but practical creative approach. Fathom’s work is now being rolled out across all marketing, product and sales collateral. Watch this space!

11 January 2007

The Event Show at Olympia attracts the highest concentration of event professionals in the country, so exhibitors need to stand out in a very crowded environment. As market leaders in event services, Arena Group wanted to make a big impact. Fathom’s response was to create an impressive 4 x 10m exhibition display, complete with a huge inflatable cube floating above the stand, so Arena wouldn’t be missed. This was supported with a branded balloon drop competition, multimedia presentations, product literature and newsletters.