It's Tuesday 21st May 5 days until French Open
August & September 2010
To celebrate summer, Fathom opened up a fully working ice cream kiosk and sent out kits for 99’s to all our clients.
And throughout August, and now extended through September we are giving away local New Forest 99’s to everyone visiting our studio here in Poole.
If you know someone in need of a Fathom 99 please email us at firstname.lastname@example.org and we’ll get one specially delivered. But hurry they’re melting fast!
Click here to find out 99 reasons why you should work with us.
1 July 2010
Fathom is delighted to be working with SwissQual; refreshing their identity, website, corporate and product literature, event collateral and direct mail campaigns. We have already conducted a working group brand evaluation session at their headquarters in Switzerland and will be revealing the results in the coming months.
More updates from Switzerland very soon!
SwissQual AG is one of the largest independent suppliers of specialist equipment for wireless network service quality benchmarking and optimization, and is widely recognized as an expert contributor in the field of perceptual speech and video quality assessment. SwissQual was also the first independent company to provide drive test results for the world’s first commercial 4G/LTE network and today serves more than 160 customers - including AT&T, Orange, Vodafone and Telefónica – in over 70 countries worldwide.
15 June 2010
We are delighted to announce our continued design and branding work with International Sailing Federation and Rolex in this our third year of working on the ISAF Rolex World Sailor of the Year Awards.
Rolex’s annual awards are the pinnacle of any sailor’s achievement – a recognition of the year’s exceptional feats on the open seas and we are currently working on a suitable design and branding to reflect this.
Watch this space!
10 June 2010
Fathom is delighted to be recommended and part of this South West initiative that introduces all levels of businesses that need branding, marketing and communication services to local, professional design agencies. We have greatly enjoyed working with South West Design Programme for the past 2 years and have subsequently launched a number of brands through all sectors for all sizes with brochures, websites, direct mail and advertising.
“Fathom is one of the agencies we are very happy to introduce to SME businesses we work with. They have a strategic view of design and a structured approach to delivering projects. Nigel’s in-house team offers a great range of quality work with a very approachable style.”
Lynne Elvins, Design Adviser
29 May 2010
Over 600 artists showing work in more than 370 venues to 125,000 visitors generating over £1 million of sales. That’s Dorset Art Week. It’s one of the county’s cultural highlights and relies on a highly effective marketing programme to draw the crowds and make the money. This year was the 10th biennial event and will hopefully be the most successful ever with the help of a powerful, fully integrated promotional campaign from the team at Fathom.
We created a strong visual identity that appeared throughout the county and UK through, signage, press advertising, posters and a striking, completely content managed website which artists could individually access to update their own entries. The excitement and buzz of the festival were perfectly captured in our 160 page Booklet – a publication that needed to be as functional as it was attention-grabbing. 40,000 copies of the mag were printed, with all production managed by Fathom.
website now livewww.dorsetartweeks.co.uk
01 May 2010
To generate a new name for this new event services company, create a new brand and roll out through all media to market quickly with maximum exposure and interest.
After a considered and focussed naming exercise; 360 was selected to exude their ‘all encompassing’ USP. A striking identity was developed and then rolled out through progressive printing techniques with silver foiling on stationery and brochures, along with newsletter, sales product sheets, signage, reception design, corporate give-aways, online templates and 5 divisional sub-branding.
An integrated and energetic new identity that breaks the usual mould. Divisional identities flow through each area of the company and a powerful and engaging website communicates 360’s products and services.
15 April 2010
To rebrand this waterslide maintenance company in an exciting and fresh manner.
After a brand evaluation of the market, tone of voice and its mission to brand roll-out through targeted brochure, stationery and small start-up website.
“We've never used a branding company before and we weren't sure what to expect from it, however we needn't have worried Nigel and the team listened so well to what we asked for and teased out exactly what was required, the rest was easy (for us at least!). Fathom brought these ideas to life with brand new logos and colour palette, then a photo shoot that got us some great shots, brochure and website, that tied everything we asked for together. We are really delighted with it.”
Jackie Richmond, Owner of Splashdown WaterparksVIEW WEBSITE
15 March 2010
To present this leading construction company’s success and diversity through corporate and sales literature. Produce a stunning and informative website.
A brand roll-out through brochure, case study inserts, sales folder, advertising and new website. Consistency of messaging and quality of production were key to the success.
A new identity presented through literature; both sales and corporate, advertising and website.
15 February 2010
To launch a new customer service initiative for this leading Exhibition Service company
A new name Prism inspired a fresh identity that was launched through targeted advertising and magazine false cover wrap. Micro site, touch screen presentations and brochure helped launch the new brand at the Event Show in London where it won Best Stand.
A consolidated and energetic new identity that flowed through advertising, exhibition stand, literature and micro site
15 January 2010
From the new branding we executed to create a striking outdoor, adventure travel website with powerful back-end admin system with a clothing e-commerce shop.
Tailored CMS for the client to update the whole event section and simple yet engaging design. Strong SEO, Blog and social networking features.
“We engaged Fathom on the recommendation of another company and they have helped us to pull together another of disparate brands. Fathom have helped us to redesign our brand, consolidate its looks and feel and designed a top notch website and along the way have provided ideas and guidance and provided us with a solid platform for growth into the future.”
Mark Hannaford FRGS, Managing DirectorVIEW WEBSITE
30 January 2010
Fathom celebrated Christmas this year with the ultimate rebranding exercise - Santa Claus. Clients, friends and families of Fathom were given the task of rebranding a stripped bare Santa with a plethora of stickers, glitter, cotton wool, baubles and crafty bits. They were then invited to send pictures of their proposed Santa rebrands where the Fathom elves deliberated and discussed their achievements.
The response rate of 35% was outstanding with all ages submitting stunning works of art.
Thank you to everyone involved.
Please view a selection of the Santa re-brands below.
01 December 2009
This multi-touch, multi-media campaign is best summed up by this quote from the client;
“We wanted to put together a direct marketing programme that really raised the bar in terms of catching initial attention and subsequently creating a strong impressions in the minds of the most senior executives in our market.
Fathom not only came up with an attractive and sophisticated multi-touch programme entitled “Secret Agent”, but also executed a complex project project plan within timescales that would be impossible without immense hard work, competence and focus. They delivered every single piece of the project, from hiring of actors, to directing video, to sourcing video players, all the way through to designing and producing the printed matter and web microsite in just a few short weeks.
The results, when coupled with focused telemarketing, have been impressive – very high response rates and numerous meetings at the most senior level. We even had one Group CTO call to ask why his Regional CTO had got a Secret Agent package and he had not!”
Chris Larmour, Chief Marketing Officer - Actix
11 November 2009
The new Arena Group website along with four divisional sites, launched in August, is a great example of design that’s search-engine friendly and easy on the eye.
Designed to echo the user-friendly structure of the BBC website, the home page streams news and products from each of the Group’s divisions: Arena Seating, Structures, Store and Middle East. From here, readers can rapidly find the core information they want.
This simplicity and usability is complemented by a number of dynamic elements. Moving images on key pages, news updates, video archiving and an RSS feed all help make the site engaging and ‘sticky’, encouraging visitors to click in on a regular basis.
Alongside this sleek design and usability is the site’s outstanding SEO. The live news feeds and depth of content have all pushed the site up the rankings and yielded some excellent results.
31 October 2009
It’s been nearly six months since the Fathom’s Easter update, and there’s plenty of news to squeeze in. These may be scary times for the economy, but Fathom (like Jamie Lee Curtis in Halloween) is going strong. With five new clients in the corporate and retail sectors, Fathom has built on its firm foundations. This has included the launch of six new websites and five refreshed brands.
15 September 2009
The International Sailing Federation’s (ISAF) annual awards are the pinnacle of any sailor’s achievement – a recognition of exceptional feats on the open seas.
For this year’s event in South Korea, Fathom worked with ISAF and Rolex to give the occasion a touch of class. The full suite of event collateral was developed using gold ink and tactile cotton stock to create a prestigious, authentic feel.
To add depth to the design, we translated the phrase ‘Celebrating a year of sailing excellence’ into Korean and created a subtle watermark for all materials.
The main prize for the event, held next month, is an exclusive Rolex watch, so the design has to exude the same quality, workmanship and sense of timeless quality. The results did not disappoint.
01 September 2009
Pitched against London’s finest, Fathom won Smiths plc’s Annual Report & Accounts. The brief was to demonstrate clearly the Smith’s group of companies while presenting the facts and figures of 2009 clearly and creatively.
A 120 page Report built around our ‘Shine’ concept. Key facts and figures were shone across a variety textures and landscapes from Lands End to the factory floor. Some were captured using our photographer and some through our in-house Mac skills.
Their best Annual Report ever produced.
“We selected Fathom on their creativity, their team and their ability to deliver. And they didn’t let us down. Their creative route ‘Shine’ hit all the right notes on the brief and they followed this through effectively with well organised photo-shoots and design development. The Report & Accounts is the most pressurised of projects and Fathom coped brilliantly hitting all the milestones through the project. It is without doubt our best Report yet.” Kerrie Colford PR Manager
18 August 2009
Produce an impactful website that consolidates and simplifies the Stonewood Group offering. Inject passion, energy and cohesiveness into this state of the art electronics company.
A fully Content Managed website with animation on home and section pages. New company and sub branding follows through the site to present their 3 divisions simply and uniformly.
“Through thorough design and branding, the team at Fathom have helped us create a powerful website that positions our company in a coherent and exciting manner. Their Content Management System gives us the flexibility and control that we require while being easy and intuitive to use. The overall result is professional and inspiring.”
01 August 2009
Fathom are delighted to announce after an extensive and creative pitch against some of the countries leading corporate communications agencies, we have been selected to create the Smiths News Annual Report & Accounts. We have also started work on other internal communications.
Smiths News PLC was created when they split away from the WHSmith Group on 1 September 2006. Previously WHSmith News, their name reflects the historic legacy as the UK’s first news distributor. Their origins lie in 1792 when Henry William Smith started a newspaper round business. Later, one of his sons, William assumed control of the business and it became known as W.H. Smith.
Smiths News operates 44 distribution centres throughout England and Wales and has more than 4,100 employees and uses around 1,200 contractors. They serve 22,000 retailers big and small and deliver 59 million newspapers and magazines a week.
Watch this space for the Annual Report 2009.
18 July 2009
To design and produce a stunning document of the year’s company and financial success. To present and sectionalise each area of the business in a creative and coherent way.
Using the theme “Technology that’s out of this World” we formulated a striking retro robot theme linking to Actix’ own technology that helps automate mobile network optimisation. The oversize square format added interest, intrigue and a weight of importance. Delivered in metallic silver envelopes.
“The Stakeholder Report has gone down very well and overall a very positive reception. The right people are very excited by the quality and impact of the thing. Your patience was gratefully received and your results were amazing. Please pass on thanks and well done to those involved.”
15 May 2009
To rebrand this established pharmacy retailer in an exciting, dynamic and accurate way, while ensuring they remain close and connected to their local community.
A brand evaluation of values, tone of voice and design elements culminating in a brand guidelines and launch of new identity. In-store leaflets, posters, livery and stationery templates and guides have all been produced to ensure accuracy of the new brand roll-out.
A consolidated and energetic new identity that breaks the pharmacy retailer mould. Use of local photography and people help connect the company to the community.
10 April 2009
Create a new website for this leading data and registration company while keeping it in line with their mother company website for Melville Exhibition & Event Services, www.melville.co.uk, that we produced earlier in the year.
A intelligent website that has a client login area, event listing and . Features and design match the mother site closely while using tailored imagery, copy and icons to deliver their specific messaging.
“Just a note to say thank you for all your efforts over the last few weeks. Since the beginning of the year its been one deadline after another. I might be tempting fate here but I pride myself on never having missed a deadline and the fact I can say that is because of the efforts you guys put in to help me meet them.”
25 March 2009
To create a new corporate identity and 4 divisions for this leading edge expeditions company. Exude safety, professionalism, adventure and the great outdoors!
A coherent group of identities that brings each division into the wider offering of the ATD group. The identities project excitement and life changing experiences but with a solid, safe feel. Tight guidelines for each division ensure total cross divisional consistency from signatures to PowerPoint.
“The new logos and colour schemes went down a treat. They loved the new logo: “ a nice mix of the old and new”, “strong”, “positive”, “recognisable” and the colours were a success (phew!).” Marketing Manager, Across the Divide
Latest news – and we’ve just been asked to design their new group of websites.
12 February 2009
Create a new identity and website that reflects the Highclere team in an accurate and exciting manner.
A simple, clean logo with new strap line. An engaging and professional website that helps projects the character of the business through use of sketches and doodles and a ‘whiteboard’ that posts current sales training information and advice.
“The feedback that we’re receiving from clients is very positive and we are really pleased with the finished product. We certainly could not have achieved this without your support – the creativity and ideas you have brought to the project has moved our thinking in new directions – precisely the support that we were after.” Managing Director, Highclere
25 February 2009
Produce a Group identity for Stonewood along with 3 divisional identities that can stand in their own right.
A set of identities that reflect protection, a shield and convey trust and power. Each division owns a colour and icon that follows through to printed branding collateral and individual websites
A consolidated and coherent brand solution for global and divisional entities
Latest news – and we’ve just been asked to design their new group of websites. Watch this space!
10 January 2009
Create a new look catalogue that helps increase their £2 million service. Present their extensive and varied product lines in a creative and structured way.
After an extensive furniture shoot, the design of an 80 page catalogue.
Icons were designed for each area with tabs and colour coding for ease of use.
Creation of new editorial features (matching of products) and web eBrochure.
"Our furniture brochure is widely regarded as our flagship brochure. Everything we do has to be just that little bit better than the rest. Fathom continually meet and very often exceed our expectations. There are bigger more expensive creative agencies out there and there are cheaper ones but I doubt you will find a better one than Fathom."Corporate Marketing Manager, Melville View Melville catalogue ebrochure
25 January 2009
Design a Brand solution for this renewable energy off-grid power provider for their exhibition and sales requirements, improving their existing brand and messaging. "Evolution not Revolution!"
Co-ordinated and consistent brand and sales collateral on and off-line.
Brand extension into web presentation applications.
"Thank you and your team for achieving so much in such a short space of time. The net effect has taken us to another level of professionalism. Please extend my sincere thanks to the whole team involved."
Chief Operating Officer, PowerOasis
05 December 2008
Create a stunning brochure for a £5 million property along with direct mail campaign to help target a specific list of clientele.
Extensive photo shoot of Radnor Walk house including a night shoot. Production of a hard back book style brochure with a gatefold postcard mailer. Stylish, coffee table format.
"We have so many meetings booked. It’s done more than we ever expected. The brochure is stunning - thank you."
Managing Director, Albyns
19 November 2008
Create a striking and passionate event identity and collateral of the highest quality. Ensure both Rolex and ISAF brands are sympathetically working together and create impact and beauty on the tables and around the event.
Inspired by the Madrid heat and passion, illustrated waves were dominant to the design with due cuts and metallic inks.
"From the initial invites they received to the menus - everything looked so consistent and smart around the room"
Marketing Manager, ISAF
10 September 2008
Create a set of property brochures that promote this leading South West developer’s properties across different markets.
With use of local, relevant photography and architectural drawings, a striking, fresh style is created. A colour scheme using metallic inks is selected for each property and plans are drawn to be simple and easy to understand.
"With your excellent work we promote ourselves and our properties in a consistent, smart and intelligent manner"
Director, Ankers & Rawlings
20 August 2008
Chelsea based property developers Albyns only develop in Chelsea. They take the most attractive properties and turn them into exquisite homes. That’s multi-multi million plus homes. After working with Fathom’s MD, Nigel Parsons, in a previous life, Charlotte Moffat, co-founder of Albyns, tracked him down to the seaside at Bournemouth and commissioned the team to create a complete set of marketing materials for her business. It’s a project that’s just started and will be ongoing for some time – but so far our work has generated an elegant new identity and some luxurious stationery featuring foils printed on beautiful stock. A stunning website and property albums are currently being developed after an extensive photo-shoot that helped establish an image library of Albyns work. When it comes to property, no one understands the importance of creating the right impression than Fathom.
website now livewww.albyns.com
10 August 2008
Actix helps wireless network operators with technology and expertise that enhance services and reduce costs. In this market, new customer acquisition is a difficult job and purchase decisions are made at the very top of the management chain. Marketing activities therefore have to be highly targeted, totally relevant and completely engaging. So when Actix wanted to raise their profile amongst potential customers, Fathom knew that something special was needed. That’s why we developed a series of four direct mail pieces specifically aimed at CEOs of mobile networks – each piece communicating a different business case for taking a closer look at what Actix had to offer. Simple messaging and visually compelling, original illustrations, all produced in-house, were used to make the key points clearly and convincingly.
02 August 2008
Exhibition and event services provider Melville has a lot to talk about. They’re big, they’re highly professional, they offer a huge range of services, they’re innovative - and they’re the best around. That’s why they asked Fathom to design a new website that communicated all this to the world. The result is a substantial 40 page site that’s beautifully designed, and fully content managed throughout. As well as creating a fully functional CMS website, we also managed to incorporate large amounts of Flash animation and some really hot features like ‘Melville TV’ which allows the client to upload their own videos and films.
website now livewww.melville.co.uk
14 July 2008
After recently creating a new brand identity for Actix, Fathom has now completed a comprehensive set of guidelines for both its in-house and external usage. The guidelines are available in brochure format and online, and give direction on how the main Actix branding and individual product identities should be used. The guide covers logo style, typography, colour and imagery and has been designed to safeguard brand integrity through encouraging consistent application across all materials in all media. Also online and accessible to Actix staff and selected suppliers, is the catalogued, downloadable photographic library we’ve created to be used in conjunction with our brand guidelines.
05 July 2008
Sienna and Auburn are two remarkable new properties from Towncourt. Built in the style of the Bauhaus era, these £1.5 million four bedroom homes, located in one of the most desirable areas of the country, epitomise style, quality and luxury. As part of our strong, ongoing relationship with Towncourt, Fathom was briefed to develop marketing and promotional materials for the development. Our approach was to devise a brochure that created individual identities for each home through clean, impactful design and the use of interesting, advanced printing techniques including foils and varnishes. The result? A look that stands out as much as the properties themselves. The brochure was accompanied by stunning local and lifestyle press advertising.
18 June 2008
Over 600 artists showing work in more than 370 venues to 125,000 visitors generating over £1 million of sales. That’s Dorset Art Week. It’s one of the county’s cultural highlights and relies on a highly effective marketing programme to draw the crowds and make the money. This year was the 9th biennial event and one the most successful ever with the help of a powerful, fully integrated promotional campaign from Fathom. We created a strong visual identity, stationery, press advertising, posters and a striking, completely content managed website which artists could individually access to update their own entries. The excitement and buzz of the festival were perfectly captured in our 80 page magazine – a publication that needed to be as functional as it was attention-grabbing. 40,000 copies of the mag were printed, with production managed by Fathom, and distributed with Dorset Magazine through major retail outlets across the county.
website now livewww.dorsetartweeks.co.uk
03 June 2008
Top-end property developers, Towncourt, well known for their stunning, contemporary building design, high specification and quality finish, commissioned Fathom again to create marketing materials for their new Brooklyn development. Our work reflected the Art Deco style of the building from the name and identity generation to the design of a super-glossy 28-page property prospectus and high impact press advertising treatments.
20 May 2008
Based in Southampton, the ISAF is officially recognised by the International Olympic Committee as the governing authority for sailing, worldwide. After a recent two-way pitch, Fathom has been commissioned to develop their new corporate identity and we’re currently working on an approach that updates all their event and championship logos, giving them a more contemporary feel and greater consistency. First stages of our work have been well received and as a result, we’ve been asked to look at creating new logos for the World Cup and Nations Cup. Where there’s water, there’s Fathom!
Watch this space for their new identity launch
14 DECEMBER 2007
Melville, the UK’s top all services exhibition provider, for event organisers and exhibitors. From stand structures and electrics, to floor coverings and furniture, Melville leads the way in design, product and service excellence. Melville Live was staged at London’s Excel, and was created to showcase the company’s huge variety of leading edge exhibition solutions. Fathom was asked to brand and promote the event with a show identity, graphic displays and promotional merchandise. Based around the theme ‘A Solar System of Products’, we created a suite of materials including invitations, and themed giveaways (including a branded moon stress ball!) We also developed a microsite that streamed video footage and interviews from the event to promote and catalogue its outstanding success.
01 April 2008
Over the years, Stonewood has built a strong reputation with the military, government and large corporates for producing reliable and robust hardware that protects important data by encrypting it. They briefed Fathom to rename and update their leading brand, Flagstone, positioning it as a product for the 21st century. Our response involved extensive research and creative workshops designed to generate a brand name that had to be modern, unique, evocative and exciting, as well as being available as .com and .co.uk urls. The process resulted in the name ‘Eclypt’, and we’re now applying the new identity we have created to a totally new suite of literature, stationery, sales materials and packaging.
30 October 2007
For Arena Group, the UK’s largest event services company, the annual Showman’s Show is an important opportunity to display products and meet customers. It’s Britain’s most prestigious exhibition of products, services for the outdoor and event world, so creating the best display environment is essential. Fathom designed a breathtaking stand for Arena, 30m x 20m, split into two contrasting but complementary areas – the ‘i–Zone; for all the Group’s new products and innovations, and a more relaxed ‘Comfort Zone’; for meetings and discussions. In addition to creating all the branding, graphics and messaging, we also produced 12 plasma screen presentations covering each individual subject area, and were rewarded by taking the prize of Best Stand in Show.
“I wanted to thank the Fathom team for all your help and support during the Show. The final product was incredibly impressive and the feedback was immense. For the second year in a row, you created an award-winning stand, Best Stand in Show, and should be justifiably proud.” Commercial Director, Arena Group
05 March 2008
Fathom’s multi-disciplined approach to communications recently produced more stunning results for Actix, with the production of a new family of dvd cases and disks for the company’s software products. We were able to combine our packaging, branding and design expertise to deliver an outstanding solution that met and exceeded every requirement of the brief. In addition, we also had input into the software itself with the creation of user graphics, designing highly original mainscreens, icons and buttons for each product.
01 February 2008
When you’re operating at the cutting edge of wireless technology, it seems only natural that your website should reflect the innovative nature of your business. That’s the thinking behind Fathom’s inspirational new site for Actix. Completely flash-based, with all the animation beautifully created by our in-house team, the concept uses overhead maps to demonstrate the benefits of Actix’s network coverage optimisation software. The end result is highly professional and utterly enchanting, stripping away product complexities to make the company, and the technology appear totally accessible.
“The feedback I’ve had on the launch of our new website is exceptional. We’re getting consistently flattering compliments here. Please pass them on to your designers. Your leadership was spot on and you have a team there that’s up with the very best. We have a website that positions us exactly where we want to be. It’s technical, different, clever and quirky. Thank you for your hard work and an outstanding result.”
website now livewww.actix.com
20 January 2008
Successfully carrying a new corporate brand through to individual product level can be a tricky business – especially when there are nine products to consider. After being asked to assess the positioning and presentation of Actix products, Fathom recommended merging and consolidating the range to six, simplifying customer choice and improving the effectiveness of marketing communication. Each product is now a consistent part of a family thanks to the creation of sub-brand identities that provide individual differentiation through colour and photography - all in a common corporate style.
10 December 2007
One of Europe’s most experienced owners of large international shopping centres, Eurocommercial, briefed Fathom to create a new website aimed at investors and stakeholders. The site’s design needed to reflect the stature of the business, while engaging visitors with essential, easily digested information and impressive functionality. The corporate feel of the resulting site is brought to life by Fathom’s use of striking moving images and features a powerful content management system that provides Eurocommercial with substantial flexibility, even down to a tool that’s able to create pie charts. With the display of a live share price and automatically updated share graphs, the site also includes details of forty shopping centres around Europe. www.eurocommercialproperties.com was fittingly launched at the same time as the company’s latest Report and Accounts.
website now livewww.eurocommercialproperties.com
22 November 2007
When it comes to delivering leading-edge, sustainable property solutions, no one is more accomplished than international construction management giants, Gardiner & Theobald. As a major sponsor of Think 07, the event that showcases sustainability in the built environment, G&T tasked Fathom with producing their corporate presentation for the exhibition. The result was a masterpiece of Flash design using natural imagery to communicate visually stunning messages that ensured Gardiner’s presence was the focus of everyone’s attention.
01 November 2007
Fathom devised an extensive programme of research using brand workshops to help develop a fresh modern look for Actix around the world. And with the assistance of a special working group, the exercise led to the creation of a hugely impactful dynamic, three-dimensional identity. Using photography inspired by the natural elements to demonstrate movement from an invisible source (radiowaves), it’s a much softer look for Actix. A comprehensive set of brand and design guidelines has been established, and the new identity was launched to staff around the world in nine different offices with booklets explaining the company’s vision and branding strategy. Fathom has now applied the look across a wide range of materials from stationery, brochures and corporate presentations to splash screen design, an intranet – and even paper clips.
15 October 2007
Hidden Dorset is an exciting new tourism scheme that aims to bring some of the county’s not so obvious attractions to the attention of visitors. Fathom pitched separately for both the identity and the website and won against four other companies in two separate presentations, with demonstrations of our intelligent, integrated design approach helping us come out on top. Our new branding proposals are now ready to be applied across a broad range of collateral, and we’re currently working on developing a website to launch the initiative.
website now livewww.hiddendorset.org
12 September 2007
Fathom’s creative talents were recently called upon to give Dorset Visual Arts a new brand identity, in keeping with their position as the champions of local visual art. Our work is now being applied to literature and other marketing materials including a new website that we’ve designed and built. The site features a bespoke Content Management System that allows each of the Charitable Trust’s members to access and administer their own directory entry.
website now livewww.dorsetvisualarts.org
28 August 2007
After completing a stunning new development of 20 individually styled apartments in the highly desirable Talbot Woods area of Poole, Towncourt turned to Fathom for advice on marketing the properties. We knew that a very special approach was required to capture their unique qualities – an approach that focussed on the detail just as much as outstanding design. So we used leading–edge paper and production techniques to bring the development’s sales brochure to life, supported by advertising hoardings, signage, website and a press advertising campaign.
website now livewww.towncourt.co.uk
19 July 2007
Upper Street Events initiate and organise high-quality, innovative consumer and trade events, mostly based at the Business Design Centre. After a recommendation from another event company, Upper Street appointed Fathom to work on the development of a new living show and briefed us to use our integrated marketing skills to create a name, identity and positioning for the event. We went onto produce all marcoms material including a new website, brochure, direct mail, to promote it.
website now livewww.q2007.co.uk
07 June 2007
How do you turn an information-intensive written document into a visually inviting, easy to access guide? This was the challenge that Dorset Visual Arts, a charitable trust that aims to advance the appreciation of visual and applied arts to a broader audience, set Fathom. We tackled the task of presenting a directory of artists working in the area from a totally objective viewpoint and devised a logical but graphically arresting solution, creating a map of Dorset that comprehensively illustrated all the necessary information.
20 May 2007
When you’re an exclusive developer like Towncourt Homes that places such emphasis on great design, high specification and a quality finish, your brand quality and consistency is absolutely key. Fathom was asked to give Towncourt’s brand a fresh new look that reflected their heritage, professionalism and the prestigious properties they build. After gaining valuable market insight, we created an individual, distinguished but modern image that we’ve successfully woven into a new suite of marketing collateral.
24 March 2007
Arena Group is the largest event services company in the UK and their products and services are acknowledged as the best in the business. We were briefed to help them introduce a revolutionary seating system into the global event industry, at the Queen Elizabeth II Centre and Wembley as the launch venues. Fathom’s innovative multi-media campaign featured a stunning new exhibition display, digital presentations, promotional giveaways, a web micro-site, press advertising, product identity. Utilising the full Fathom mix!
03 February 2007
After a six way pitch involving some of London’s top creative agencies, Fathom was awarded the job of re-branding Actix across 18 countries around the world. The mobile network software giant is the market leader in this highly competitive sector and was impressed by our understanding of their business and how this was translated into a distinctive but practical creative approach. Fathom’s work is now being rolled out across all marketing, product and sales collateral. Watch this space!
Actix's old identity
11 January 2007
The Event Show at Olympia attracts the highest concentration of event professionals in the country, so exhibitors need to stand out in a very crowded environment. As market leaders in event services, Arena Group wanted to make a big impact. Fathom’s response was to create an impressive 4 x 10m exhibition display, complete with a huge inflatable cube floating above the stand, so Arena wouldn’t be missed. This was supported with a branded balloon drop competition, multimedia presentations, product literature and newsletters.